The Holiday Inn offered its guests several features which were considered luxuries at the time, including direct-dial telephones in each room, color TV, private terraces, and air conditioning. On the top floor, the Casa del Sol restaurant and Starlight Lounge provided guests with panoramic views of the city. The hotel featured an outdoor pool on its second floor, above the entrance from the Boardwalk. Atlantic City’s first Holiday Inn franchise opened in 1967, in an impressive 23-story tower across from the Million Dollar Pier. ![]() ![]() In the mid-20 th century, Atlantic City’s hotel industry was revitalized by the addition of several new motels and chain hotels to accompany the old “Grand Dames” of the Boardwalk.
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